Regarding buyer personas “Will there be enough traffic in these groups that will sustain a business and what products will be needed for each group?”
That is unpredictable and has to be tested on a group by group basis.
Unfortunately, there is no way to know where a visitor comes from on Facebook other than “Facebook”.
Having sold pet supplies on the web for 18 years, I can unequivocally say “building an eCommerce website is not a solution to your financial goals.
It’s the single biggest problem you’ll need to unravel for success”.
Oh yeah, when you get admin access, for the first time click on EVERY link up and down the dash.
Learn what each link does, what it tells you, or if activation is required for functionality.
Continue reading “115 Questions to Ask About Your eCommerce Site”
File under “don’t build your house on rented land”.
First, it was YouTube.
12 years of videos gone in less than 60 seconds.
We are still replacing “dead” YouTube videos on our Zencart e-commerce site as we trip over them and as we migrate to a new site but
Continue reading “How I Bulletproofed WordPress Video Hosting with SmugMug”
Back in the time that fish and chicken were still used as barter, an old man and a young boy were leading a donkey into a village for supplies.
They needed to cross a bridge over a river to gain entry.
As they were walking they heard people mumble.
Continue reading “Why Trying to Please Everyone is a Bad Strategy”
File under “If you weren’t sure he’s losing it”.
Firstly some background.
Filipino monkey hunters have developed an efficient system for snaring the harmless creatures used over centuries.
They seek out trees that monkeys occupy.
Once the correct choice of trees is established the trappers:
- Drill one hole in each coconut.
- Fill each hard-shelled seed’s empty cavity with warm cooked rice.
- Place the ancient style but effective “traps” along each tree’s base.
The anthropoid hunters will lie in wait, invisibly and patiently.
Continue reading “Are H1 Tags the Rice SEO’s Won’t Let Go Of?”