I’ve been examining latest trend in social media – they call it “influencer marketing”. I just read a post on LinkedIn asking for lists of “influencers”. A plethora of responses recommended this list and that list.
Not surprisingly my reply ran against the grain:
Correlation does not imply causation – everyone is assuming a big list from an “influencer” implies an endless source of influential content – just for you – right? – and what’s the half life of an influencer? anyone remember Mari Smith or Jon Loomer way back in 2012?
Continue reading “I’m 65 & want to become a social media influencer – what are my chances?”
I’d like to start out with an observation – If groups are so popular on LinkedIn why is there so much apathy?
One of my e-commerce groups (I’m in more than a dozen e-commerce and social media groups) has 323,000+ members and yet you won’t see 12 replies in the first 30 posts – just sayin’.
I am not a conversion rate expert but I have been running e-commerce websites for 19 years (as of 2022) and developed a sizable knowledge base watching the millions of visitors flow across my sites (along with the data).
Continue reading “Leaving a search provider can be harder than leaving Las Vegas”
(no one else wanted the gig)
If you follow digital trends as I do, it’s impossible to not recognize “the next big thing in marketing” called influencer marketing something that’s actually been around since 1940.
Continue reading “I’m declaring myself THE influencer for caged bird keeper’s on the Internet.”