Why I’m Gifting SCORE a Holistic Marketing Evaluation

woman social media


Editor’s note:


When it comes to digital marketing evaluations, I am a mercenary, some of you will need steel-toed boots to read this.






I’m dedicating this to Bill Herring, chapter’s 310 chair, who can now throw away his diagram.


I’ve been with SCORE for 5 months.


I’ve been the director of digital marketing for chapter 310, Valparaiso IN, since December 2019.


I have my own digital marketing agency.


I’m doing this pro bono in addition to mentoring for SCORE.

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Running a fowl of copyright law

statue of justice with parrots perching

I sell bird toys – on the face of it it shouldn’t be that hard. Under the hood it’s hardest thing I’ve ever done in my life.

We’ve had a retail facility burn to the ground. We’ve had another retail facility flood with sewer water because of improper plumbing practices.

We’ve had another facility where the landlord blocked our loading dock with several thousand boxes of documents for months – the loading dock was the only reason we took the space to begin with.

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Patent trolls the scam that just keeps on taking.


A while back we received a letter from an attorney asking us to take down 4 images from our website on behalf of their client whose products we were no longer selling.

I’m busy and we have 75,000 images on the site. I did not know nor care what this lawyer was talking about and I kept asking them to tell me which 4 images to remove. 

Weeks later I get an email with the URLs of the four images – we removed them – I thought that ended things.

Continue reading “Patent trolls the scam that just keeps on taking.”