Why I’m Gifting SCORE a Holistic Marketing Evaluation

woman social media

 

Editor’s note:

 

When it comes to digital marketing evaluations, I am a mercenary, some of you will need steel-toed boots to read this.

 

Endnote.

 

Prelude:

 

I’m dedicating this to Bill Herring, chapter’s 310 chair, who can now throw away his diagram.

 

I’ve been with SCORE for 5 months.

 

I’ve been the director of digital marketing for chapter 310, Valparaiso IN, since December 2019.

 

I have my own digital marketing agency.

 

I’m doing this pro bono in addition to mentoring for SCORE.

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A personal warning to 3000 LinkedIn connections from mitchr

Homer Simpson having a meltdown

I really don’t give a RA (rats ass) about grammar – Look at what texting has done to the English language and tell me the English language of the 21st century looks anything like that of the 20th century.

this for Mitchell J Katz

Senior Public Affairs Specialist at Federal Trade Commission – Commented, 10 days ago

“Apparently, you don’t check for spelling, grammar, and punctuation errors, however. Period at the end of a sentence, anyone?”

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I’m 65 & want to become a social media influencer – what are my chances?

Profile picture itch REzman and Peaches the Senegal Parrot

I’ve been examining latest trend in social media – they call it “influencer marketing”. I just read a post on LinkedIn asking for lists of “influencers”. A plethora of responses recommended this list and that list.

Not surprisingly my reply ran against the grain:

Correlation does not imply causation – everyone is assuming  a big list from an “influencer” implies an endless source of influential content – just for you – right? – and what’s the half life of an influencer? anyone remember Mari Smith or Jon Loomer way back in 2012?

Continue reading “I’m 65 & want to become a social media influencer – what are my chances?”