I’m no stranger to social media.
You might say “I’m ancient”.
In spite of being enrolled in Medicare, I operate double-digit WordPress and Zen cart sites and have probably half a million humans(?) following me on social media in the captive bird niche.
My target audience defined broken down by buyer persona:
Does the mirror fog when you place it under their nose? Yes.
Do they have or are they thinking of acquiring a captive bird? Yes
Great make sure we acquire their email.
Continue reading “Another Middle Finger From Zuck To The SMB’s Of The World.”
Full transparency, my only relationship with PayPal is as a customer.
PayPal Working Capital was formerly Bill Me Later.
We’ve been using PayPal for 14 years and currently have three active accounts we use for selling online.
Square is used for walk-in retail sales so we are able to separate Indiana cash and credit card sales for sales tax filing purposes.
Ironically 10% of all our online customers live in Illinois and now get a 10.25% discount from us as we are no longer collecting and paying sales tax in that state.
Continue reading “Why Paypal Working Capital Should Be An SMBs Go To Lender”