I’ve been examining latest trend in social media – they call it “influencer marketing”. I just read a post on LinkedIn asking for lists of “influencers”. A plethora of responses recommended this list and that list.
Not surprisingly my reply ran against the grain:
Correlation does not imply causation – everyone is assuming a big list from an “influencer” implies an endless source of influential content – just for you – right? – and what’s the half life of an influencer? anyone remember Mari Smith or Jon Loomer way back in 2012?
Continue reading “I’m 65 & want to become a social media influencer – what are my chances?”