I’m 65 & want to become a social media influencer – what are my chances?

Profile picture itch REzman and Peaches the Senegal Parrot

I’ve been examining latest trend in social media – they call it “influencer marketing”. I just read a post on LinkedIn asking for lists of “influencers”. A plethora of responses recommended this list and that list.

Not surprisingly my reply ran against the grain:

Correlation does not imply causation – everyone is assuming  a big list from an “influencer” implies an endless source of influential content – just for you – right? – and what’s the half life of an influencer? anyone remember Mari Smith or Jon Loomer way back in 2012?

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Leaving a search provider can be harder than leaving Las Vegas

Las Vegas sign super imposed against Las Vega nevada

I’d like to start out with an observation – If groups are so popular on LinkedIn why is there so much apathy?

One of my e-commerce groups (I’m in more than a dozen e-commerce and social media groups) has 323,000+ members and yet you won’t see 12 replies in the first 30 posts – just sayin’.

I am not a conversion rate expert but I have been running e-commerce websites for 19 years (as of 2022) and developed a sizable knowledge base watching the millions of visitors flow across my sites (along with the data).

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